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国际鞋业网讯印度鞋业设计

发布时间:2014-06-29 来源:佛山市誉泰机械自动化科技有限公司

【鞋机产业定义】狭义上指制鞋过程中必用的设备、工具及配件;广义上指制鞋业产业链上下游企业所使用的机器设备(包括制革、、鞋底、、五金、加工、模具、检测等等领域的相关设备及工具配件)。我们通常说的鞋机产业是指广义的。

干净卫生的工作环境才能提高工作效率
干净卫生的工作环境才能提高工作效率  经过2012年这场中国鞋机史上史无前例的整体性、全年性淡季,众多鞋机生产商和服务商几乎都陷入整体性负增长困境中,绝大部分企业认为相比2008年金融危机,2012年面临的经营环境更为艰难和恶劣,长达近18个月的时间跨度,引起的不良连锁反应比预期大很多,所面临的困局也是前所未有,很多计划被迫中断或延迟实施,在没有任何表面的预警和征兆下,很多企业面对危机时自乱阵脚……进入2013,中国鞋机产业又将面临什么样的变化?

  2012回顾:屡创新低 几乎摧毁行业信心

  一、史上最淡的春季

  GENJUYIWANGGUANLI,MEINIANCHUNJIEGUOHOU,XIEJIXINGYEHUIYOUYIGEXIAOSHOUXIAOGAOFENG,YIBANZAI3~4YUEFEN,SHIGECHUANTONGXIEJISHENGCHANWANGJI,YOUYUXIECHANGJINGGUOLECHUNJIEQIANXIUZHENG、NEIBUZHONGZU,YOUXIEXIECHANGFENFENHEHE,YOUXIEXINCHANGKAIGONG,YOUXIEZENGSHESHENGCHANXIANDENGDENG,SHIFANGCHUYIGUGANGXINGXUQIU,XIEJIQIYETONGCHANGJIAOMANGLIU。

国外制鞋业普遍进入数字化时代
国外制鞋业普遍进入数字化时代  但是2012年是个例外,春节过后一个月,尽管表面忙碌,成果却很意外,比如福建一家鞋机企业,过年后业务很忙碌,先后签了近2千万元的大单,但是到4月中旬要履行合同时,结果或延迟、或搁置、或暂停、甚至取消,导致原来制定的经营计划完全落空,这种突如其来的变化,没有任何预警和征兆,企业一时反应不过来市场发生了什么变化。在这种停滞和观望下,整个上半年显得异常冷清,行业称为“史上最淡的春季”。

  二、史上最淡的展会

  2012NIANSHANGBANNIAN,ZHONGGUOJIGEZHIMINGXINGYEZHANHUI,RUXIANGGANGYATAIQUPIGEZHAN、DONGGUANGUOJIXIEJIXIECAIGONGYEJISHUZHAN,FUJIANGUOJIXIEYEBOLANHUI,GUANGZHOUGUOJIXIELEI、PIGEJIGONGYESHEBEIZHAN,QINGDAOGUOJIPIGE、XIECAI、XIEJIZHAN,WENZHOUGUOJIPIGE、XIECAI、XIEJIZHAN,SHANGHAIZHONGGUOGUOPIGEZHANDENGZHENGTIYINXIANG:KEHUDADOUCHIBIGUANWANG、ZHUANYEGUANZHONGJIAOSHAO(KANRENAODEYEBUDUO),ZHANSHANGHERENLIULIANGRUIJIAN,JISHUCHUANGXINBUDUO,XINKEHUJIECHUJIAOSHAO。SUIRANKEYIKANDAOCANZHANQIYEMANGLIUDESHENYING,CHANGMIANYEXIANGDUIRENAO,DANWULUNCANZHANSHANGRUHESHICHUHUNSHENJIESHU(YOUHUI、DAZHE、CHANPINZUHE、JIANGJIA、FENQIFUKUAN、ZENGPINCUXIAO、RONGZIZHENGCEDENG),KEHUFANYINGQUEYICHANGLENGDAN,JIHUKANBUDAOTOUZIXINXINYUYUWANG,SHICHANGSHANGMIMANZHEYIZHONGFEICHANGBEIGUANDEHUANJING,SHENZHIYOUXIEXIECHANGLAOBANTANYAN“WOMENSHENGCUNDOUKUNNAN,NENGFOUCHENGXIAQUDOUBUZHIDAO,ZENMEHUIYOUYUQIANGOUMAISHEBEI”,ZHEIJIDAQUANWEIZHANHUIDOUMIANLINZHETONGYANGDEWENTI:“CANZHANSHANGFEICHANGNULI,CHENGJIAOLIANGYICHANGDIMI”。BEICHENGWEI“SHISHANGZUIDANDEZHANHUI”。

喷胶系统环保生产越来越受鞋企重视
喷胶系统环保生产越来越受鞋企重视  三、史上最淡的旺季

  ZHONGGUOXIEJICHANYEYIBANZAIQI、BAYUEJINRUNIANDISHENGCHANHEXIAOSHOUWANGJI,CHUANTONGZHIXIEQIYETONGCHANGZAI6YUEDI~7YUECHUANPAIXIABANNIANSHENGCHANJIHUAHESHEBEIGOUZHI,ERQIEQIUDONGXIEKUANSHILIRUNJIAOGAODECHANPIN,JIAOWEIFUZADEZHIXIEGONGYI,YESHIQIUJICHENGWEIYINIANDANGZHONGXIEJIXIAOSHOUDEYIGEGAOFENG。RANER2012NIANXIEJISHICHANGDEBIAOXIANZESHI“WANGJI”BU“WANG”:QI、BAYUEHENDUOXIEJIQIYEJIHUZAOYULELINGXIAOSHOU。YUANLAIYUJIHUIREXIAODECHANPIN,RUXUETUIDINGXINGJI、XUEMIANDINGXINGJI、LALIANSHANGJIAOJI、LIBUTIEHEJIDENGYINGDUIQIUDONGJIZUOXUEDEJIJIEXINGJIQIDOUCHUXIANBUTONGCHENGDUDEZHIXIAO。JIUQIYUANYIN:YISHISHICHANGDAHUANJINGBUHAO,SHANGBANNIANJINGYINGHUANJINGELIEDAOZHIYIBUFENXIEQIJINGYINGBUXIAQU、DALIANGERSHOUSHEBEILIUXIANGSHICHANG,YINGXIANGXIEJIXIAOLIANG;ERSHIXIEQIJIEDANBUWEN,YOUXIEDINGDANBUKANHAO,CAIQUWAIFAJIAGONG、SHOUGONGCAOZUOYINGFUDINGDAN,MEIYOUXINXINZENGTIANSHEBEI。DAOZHICHUXIAN“SHISHANGZUIDANDEWANGJI”。

  2012NIANZONGTILAISHUO,DABUFENXIEJIQIYEZAIDUOTOUJIAJIZHONGJUBUWEIJIAN:SHICHANGXUQIUXIAJIANG,TONGXINGJINGZHENGJILIE,TEBIEZAIJIAGEYUFUKUANTIAOJIANSHANG;DALIANGZHIXIEQIYEJINGYINGBUSHANDAOBI,DAOZHIERSHOUSHEBEILIUXIANGSHICHANG,YINGXIANGXINXIEJISHENGCHANHEXIAOSHOU;XIEJIQIYESHENGYIBUHAO,RENYUANGONGZI、ZUJIN、JINGYINGFEIYONGDENGCHENGBENBUJIANGFANZHANG,LINGHENDUOZHONGXIAOXINGXIEJIQIYEJINGYINGYICHANGKUNNAN;ZONGSUANZAI2012ZUIHOUYIJI(9YUEDI10YUECHU),YOULIHAOXIAOXI,HENDUOZHIXIE、PIJUSHOUDAICHANGDINGDANZHUBUWENDINGXIALAI,YOUXIEYOUSHILIDEQIYEJINGGUODABANNIANGUANWANG,JIEDAODINGDANHOUMANMANSHIFANGCHUGOUJIXUQIU,YINCIXINGYEHENDUORENSHIRENWEI:ZUIHUAIDEHUANJINGYIJINGGUOQU,YOUXIEQIYEHAIHUIANZHENGCHANGFAZHANJIHUAZENGSHELIUSHUIXIAN、ZENGJIASHEBEI,CONGERRANGDABUFENXIEJIQIYEZAINIANDIZUIHOUYIJINENGGOUSONGYIKOUQI,QINGLIKUCUN,HUILONGZIJIN,YOUNENGLIYINGFUXIAYINIANZUJIN、GONGYINGSHANGHUOKUAN、GONGZIDENGYIXILIEZIJINZHOUZHUAN,YEJISHANGSHENG,HUIFUXINGYEXINXIN。

意大利制鞋流水线注重环保与自动化
意大利制鞋流水线注重环保与自动化  2013展望:柳暗花明  依靠科技开创新局

  2013SHICHONGMANSHENGJIYUXIWANGDEYINIAN,JINGLILE2011、201DESHICHANGDIMI、XINGYETAOTAI、QIYEZHONGZU,XINDEJIYUCHANSHENG,QIWANGZHONGGUOXIEJICHANYENENGGOUZAIYIKAOKEJICHUANGXINDEJICHUSHANGKAICHUANGQUANXINJUMIAN:

  一、行业发展呈现四大趋势,机会与威胁并存

  2013ZHIXIEXINGYEZAIXIEJIXUQIUFANGMIANJIANGCHENG4DAMINGXIANTEZHENG:

  1、招标。大型制鞋企业特别是最近几年鞋类上市公司的诞生,他们规范企业采购运作,尽量透明化来获取最大利益,价位在几万至几十万以上的设备投入都要通过招标方式采购,把需求明确下来,从众多有实力的供应商中择优选择。这种招标方式,对于原来依靠个人关系和手段达成销售的一般鞋机企业来说,是一个重大威胁。但对于管理正规、资质健全、技术能力强、自身经营条件良好的鞋机企业来说,则是一个机会。

  2、整厂输出。很多鞋企建立新工业园和新流水线时,既是二次创业形象提升的需要,也是过去十多年手工、二手机、普通鞋机零敲碎打,机器颜色五花八门,功能不统一,流程不清晰不规范等现象的升华。他们希望能够选择较好的供应商,能够提供齐全配套、专业规范的服务。对于只能提供部分产品的企业,则是一种威胁,但对于有能力、有经验、有水平、有条件的鞋机企业来说,则是一种机会。

  3、保证金。在经历了多年这种不确定采购后,当鞋企有条件采取招标、整厂购买能力的条件下,现今要求供应商交付一定品质保证金,确保设备顺利运行及服务承诺兑现,是鞋机供应商的一个新挑战,除了占用一定资金,对售后服务素质、响应速度、解决问题的能力、产品质量等提出了新要求。

  4、分期付款。在大额投入情况下,如上百万及以上,有一部分鞋企会要求分期付款,对资金紧缺的中小鞋机企业是个不利因素,但对于有资金实力、条件较好企业,则是赢得销售机会的有利条件。

中国顶尖女鞋企业率先进入数字化时代
中国顶尖女鞋企业率先进入数字化时代  二、市场需求面临四大机遇:科技与环保受宠

  BULUNZHIXIEXINGYEZISHENFAZHANXUQIU,GUOJIAXINGYEFAZHANZHANLVE,GUOJIMAOYIHUANJING,QIYEZISHENZHUANXINGSHENGJIXUQIU,ZHIXIEXINGYEXIWANGXIAYIDAIZHONGGUOZHIXIEJISHUNENGGOU:

  1、SHIXIANJIENENGHUANBAO,JIANGDINENGHAO,XIAOCHUGONGYIZHIZAOGUOCHENGDELANGFEI,JIANGDISHENGCHANGUOCHENGZHONGDEFENCHEN,PAICHUYOUDUQITI,CAIYONGWUDUWUHAIGONGYI,TISHENGZHIXIESHUIPING。RUXINYIDAIJIENENGHUANBAOLIUSHUIXIAN,XINYIDAISHUIXINGJIAOZHANTIEGONGYI,RERONGJIAOPENTUGONGYI,RERONGJIAOGANGBAOGONGYIDENGDENG。

  2、ZAIJUBU,HUOZHESHIDABUFENZHIZAOHUANJIE,NENGGOUPUJIZIDONGHUAJISHU,JIANGDIDUIRENLIXUQIU,JIESHENGCHENGBEN。RUZHIXIESHENGCHANGUOCHENGZUINANYIKONGZHICHENGBENDEHUANJIE——CAIDUAN,GENJUSHICHANGQUSHI,YANPI+CAIDUANJI(DAOMO)+HUAXIAN+CHONGKONGDECHUANTONGSHENGCHANMOSHIYIJINGBUNENGMANZUZHENPI、FULIAOGEXINGHUA、SHAOLIANGDUOYANGDINGDANSHENGCHANDEXUQIU,TAZAIDAOMOFEI、RENGONGFEI、CAILIAOFEIJISHIJIANSHANGDOUZAOCHENGLEJIDADELANGFEI。HENDUOYOUYUANJIANDEXIEJIQIYERUDONGGUANSHIAIMASHUKONGKEJIYOUXIANGONGSI,YANFADESHUKONGPIGEPAIBANJIQIEGEXITONG,KEYIJIANSHENGCHUANTONGSHOUGONGKAILIAOJIJIXIECAIDUAN、HUAXIAN、CHONGKONGDENGHUANJIE,RANGFANGMA、ZHENPIQIEGE、HUAXIAN、CHONGKONGYIBUDAOWEI,BINGQIEKEYIWANCHENGZHENPIFUZA、GAOJINGMIQIEGE,YIJIGUIZECAILIAODUOCENGGAOPINZHIQIEGE,DADAODAOMOWUFADADAODEXIAOGUO,SHICHANPINGENGZHANGXIANQIGEXINGHUA、DUOYUANHUA、JINGPINHUA。

  3、ZAIXIEZHIZAOGUOCHENGZHONG,NENGGOUCHUANGXINGONGYI,ZENGQIANGSHEJIXIAOGUO,TISHENGSHEJISHUIPING,CHUANGZAOCHAYIHUA,PIRUZUIJINLIANGNIANYONGGAOPINRONGHEJISHU,YINGYONGDAOXIUXIANYUNDONGXIELINGYU,GONGYIJIANDAN,JIESHENGRENSHOU,GUOCHENGHUANBAO,HENDUOSHIJIEZHIMINGPINPAIYINGYONGCIJISHU,JIANGDILECHENGBEN。

  4、CHUKOUHAIWAISHICHANG。JUGUANGZHOUQIANLONGJIQISHEBEIYOUXIANGONGSIJINGLILUOZHIJIANJIESHAO,2012NIANZUIHOUYIJI,ZI11YUEKAISHI,DONGNANYA、ZHONGDONG、ELUOSIDENGGUOJIADEZHIXIEHEPIJUQIYE,YONGDAOGUANGZHOUGOUMAIZHONGXIAOXINGXIEJISHEBEI,YUNHUIBENTUJINXINGPIXIEPIJUSHENGCHAN,DAO2012NIANDI(CHUANTONGDANJI)HENMINGXIANGANJUEDAOSHENGYIHUINUAN。YINCITUOZHANHAIWAISHICHANG,JIANGCHENGWEI2013XIEJIQIYEZHONGYAOFAZHANZHANLVE。

  三、行业面临三大困境  汰弱存强比较明显

  ZHANWANG2013NIAN,ZHONGGUOXIEJIQIYEJIANGMIANLINSANDAKUNJING:YI、CHENGBENGAOZHANG。ZHANGSANJIAO、ZHUSANJIAOLUXUCHUTAILE2013XINZIDIAOZHENGGUIDING,SHANGFU8-15%BUDENG,LINGHENDUOXIEJIQIYEMIANLINZHONGZHONGLIANSUOFANYING,ZUJIN、GONGZI、HUOSHI、SHEBAO、ZHONGJIANDEJINGYINGFEIYONGDENGBUKEBIMIANSHANGZHANG,CONGERLINGZHIZAOCHENGBENSHANGZHANG;ER、XINGYEJINGZHENGJILIE。JINGGUODUONIANFAZHAN,XIEJIQIYEYIJINGJINRUZONGHESHILIJINGZHENGJIEDUAN,JIANGTIXIANZAICHANPINPINZHONG、ZHILIANG、JIAGE、RUANSHILI(SHOUHOUFUWU、GUIHUA、CHANPINPINPAI、RONGYU、YANFA、CAIWUZIJIN、JINGYINGGUANLIDENG)JINGZHENGSHANG;SAN、JIAGEDAZHANBUKEBIMIAN。YOUKENENG2013NIANXIEJISHOUJIA,CHENGWENZHONGXIAJIANGQUSHI,YIGAOYIDIDANGZHONG,QIYELIRUNJIANDI。

  【JUAIMASHUKONGCEOWANGGUOQUANFENXI:XIEJIQIYEDIYU10%DEJINGLIRUN,JIUHUIMIANLINKUISUN,YINWEI7~8%DEJINGLIRUNSHIYONGYUSHOUHOUFUWU,MEIYOUXIANGYINGLIRUN,NANYIBAOZHENGYANFATOURUJIKECHIXUXINGFAZHAN,GENGTANBUSHANGJINHOUFUWUPINZHIBAOZHANGSHANGDEYANXU。】

  四、突破现有格局,竞合与重组两大挑战

  RUHEZAI2013NIANTUPOZHONGGUOXIEJICHANYEXIANYOUGEJU,QIYEZHUYAOMIANLINLIANGDATIAOZHAN:JINGHEYUZHONGZU。

  ZHONGGUOXIEJIQIYEYAOZOUCHUHAIWAI,SHOUXIANYAOTISHENGJINGZHENGLI。

  ZAIGUONEISHICHANGYAOSHIXIANZHENGCHANGSHUCHUHUOKEJICHUANGXIN,DANCHUNYIKAOQIYEBENSHENJISHUJILEIHESHILIXIANGDUIKUNNAN,HENDUOQIYEKENENGHUIZAIYANFASHANGYITUODAZHUANYUANXIAO、KEYANJIGOU,LIANHEKAIFA,YEKENENGHUITUPOXINGYEGEJUYUYIXIEJINGYINGPINZHONGBUTONGDEQIYEJINXINGDUOXINGSHI、DUOCENGCIDEHUBUHEZUO,PIRULIUSHUIXIANTIGONGSHANGYUDANJI(RUQIANHOUBANGJIDENGZHONGYAOQIYE)QIANGQIANGLIANHE,SHIXIANZHENGXIANSHUCHU、TONGYIYANSE、TONGYIGUIHUA、TONGYIBAOJIA,TUOZHANSHUANGFANGSHENGCUNKONGJIAN。YEYOUYIXIEXIEJIPEITAOQIYE,YIFUDAODAXINGZHENGCHANGSHUCHUXIEJIPEITAOZHONG,TISHENGSHUANGFANGCHANPINJINGZHENGYOUSHI,DAIDONGSHUANGFANGXIAOSHOUYEJIZENGZHANG。

  ZHIYUYAOTUOZHANHAIWAISHICHANG,SHIXIANZHENGCHANGSHUCHU,XUYAOJIADAHAIWAICANZHANLIDU,TIGAOZONGHEJINGZHENGLIHESHUIPING,BIXUZHAODAOPEIHEPEITAOQIYEHEZIYUANJINXINGTUOZHANSHICHANG,TONGGUOYUYIXIEZHANLVEXINGQIYEHEZUO、SHOUGOUZHONGZU,KEYIYUJIAN,ZHONGGUOXIEJICHANYEJIANGYINGLAIXINYILUNDEFAZHAN。(DIYI,DUJIASHANGQING,JISHISHANGXUN-HUANQIUXIEWANG XIAOMIBIANJI)

    


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